Inside Winemaking - the art and science of growing grapes and crafting wine

This episode features Josh Jacobsen, who I met when he signed up for the forthcoming Deep Winemaking immersion trip in Napa this coming August.  Formerly of Facebook, Josh agreed to help walk me through all the important aspects of creating ads in a manner that would be specific for wineries.  Josh provides an incredible insight into creating, tracking, and evaluating the messages and costs that a winery could use on Facebook and Instagram ads.  

This ended up being a very technical podcast, not in the usually enological way, but as a guide for winemakers venturing into targeted marketing.  Josh patiently talks me through all the steps involved in creating a focused ad campaign, and the show notes include links to all the relevant tools within Facebook's Ad Manager platform.  For the portion of the Inside Winemaking audience that has any interest in social media marketing, this will be played on repeat. 



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Direct download: Josh_Jacobsen_Complete.mp3
Category:general -- posted at: 12:41am EDT